Trizec Properties

Challenge: Launch the 2nd largest Real Estate Investment Trust in the U.S. Solution: Build brand through a series of awareness ads, consistent collateral programs, web initiatives and communication tools for properties in major CBDs across the country.

Trizec Properties, Inc., a real estate investment trust (REIT) headquartered in Chicago, is one of the largest owners and operators of commercial office properties in the United States. The Company has ownership interests in and manages a high-quality portfolio of 62 office properties totaling approximately 42 million square feet concentrated in the metropolitan areas of seven major U.S. cities. It was sold to Brookfield Properties and the Blackstone Group at the end of 2006.

Advertising

Launch Campaign

Awareness Campaign

Bank of America Building Los Angeles

Trizec Corporate Brochure